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You're in control
Fitness First
January 2022
Concept
In such uncertain times, we all may feel a little (a lot?) lost, and out of whack at times. Regular exercise relieves stress, improves memory, helps you sleep better, and boosts your overall mood, It can also have a profoundly positive impact on depression, anxiety, and mental health challenges.
You don’t have to be a fitness fanatic to reap the benefits. Research indicates that even modest amounts of exercise can make a real difference.
Visual Identity
Focusing on what's the most important at Fitness First - People and Fitness. Showcasing new products like TRAX and existing ROX, cycling and free weights area. We use high contrast and intense, saturated colours to break down the winter blues and bring, new, post-lockdawn energy.
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