HERMOSA
Packaging Design
Concept
Fitness First x HYROX is your ticket to conquering the ultimate fitness challenge. HYROX, designed as the 'Fitness Race for Every Body,' may be accessible to all, but it's still a demanding race that demands strength, endurance, and precise movement.
This collaboration underscores Fitness First's commitment to staying at the forefront of fitness trends, particularly those favored by younger demographics.
Visual Identity
HERMOSA's visual identity is a vibrant blend of Californian beach culture, evoking the carefree spirit of surfing huts, the deep blues of ocean waves, and the golden warmth of the LA sun.
With a focus on rising above the sea of sameness, HERMOSA employs bold, sunny colours and fluid, wave-like designs that capture the essence of a beachside lifestyle.
The imagery and branding are infused with an adventurous, health-conscious vibe, reflecting a commitment to not just nourishing the body but embracing an active, sun-kissed way of life.
Credits
Photography: Live Hermosa
Graphic design: Raf Prokopek