HERMOSA
Packaging Design
Concept
Fitness First x HYROX is your ticket to conquering the ultimate fitness challenge. HYROX, designed as the 'Fitness Race for Every Body,' may be accessible to all, but it's still a demanding race that demands strength, endurance, and precise movement.
​
This collaboration underscores Fitness First's commitment to staying at the forefront of fitness trends, particularly those favored by younger demographics.
Visual Identity
HERMOSA's visual identity is a vibrant blend of Californian beach culture, evoking the carefree spirit of surfing huts, the deep blues of ocean waves, and the golden warmth of the LA sun.
With a focus on rising above the sea of sameness, HERMOSA employs bold, sunny colours and fluid, wave-like designs that capture the essence of a beachside lifestyle.
The imagery and branding are infused with an adventurous, health-conscious vibe, reflecting a commitment to not just nourishing the body but embracing an active, sun-kissed way of life.
Credits
Photography: Live Hermosa
Graphic design: Raf Prokopek