Fitness First
x
HYROX
Concept
Fitness First x HYROX is your ticket to conquering the ultimate fitness challenge. HYROX, designed as the 'Fitness Race for Every Body,' may be accessible to all, but it's still a demanding race that demands strength, endurance, and precise movement.
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This collaboration underscores Fitness First's commitment to staying at the forefront of fitness trends, particularly those favored by younger demographics.
Visual Identity
The HYROX x Fitness First campaign combines HYROX's high-performance vibe with Fitness First's vibrant energy. Using simple typography and dynamic animations, the visuals highlight the partnership while keeping things clean and modern.
Action-packed imagery takes centre stage, showcasing the intensity of HYROX workouts. The bright, lively colour palette reflects Fitness First's new vibrant DNA, ensuring a fresh, contemporary feel that resonates with our target audience.
Credits
Photography: Nathan Chandler
Video: Arthur Edelmans
Graphic design and production: Raf Prokopek