Fitness First
x
HYROX
Concept
Fitness First x HYROX is your ticket to conquering the ultimate fitness challenge. HYROX, designed as the 'Fitness Race for Every Body,' may be accessible to all, but it's still a demanding race that demands strength, endurance, and precise movement.
This collaboration underscores Fitness First's commitment to staying at the forefront of fitness trends, particularly those favored by younger demographics.
Visual Identity
The HYROX x Fitness First campaign combines HYROX's high-performance vibe with Fitness First's vibrant energy. Using simple typography and dynamic animations, the visuals highlight the partnership while keeping things clean and modern.
Action-packed imagery takes centre stage, showcasing the intensity of HYROX workouts. The bright, lively colour palette reflects Fitness First's new vibrant DNA, ensuring a fresh, contemporary feel that resonates with our target audience.
Credits
Photography: Nathan Chandler
Video: Arthur Edelmans
Graphic design and production: Raf Prokopek